Jay-Z's Ode To New York Closes YouTube "Brandcast"
It's all about broadening the brand and appealing to the masses, right!?
After debuting a slew of new channels at their 'brand cast' event in NYC Tuesday, YouTube - owned by Google - enlisted one of the most popular musical artists of our day (Jay-Z) to sing his hit song that features one of the most beloved cities in the world (New York).
Way to think outside the box guys!
The event pitched innovative
Tags: brandcast, branding, empire state of mind, future, google, jay z, jennifer garner, julia styles, nyc, performance, television, youtube













