While there might not be a lot of buzz around Jennifer Aniston and the products she endorses, people seem to still REALLY love her!
According to the Brand Passion Index, Jennifer ranked the highest in consumer love out of the 7 celebrities that were monitored. The others included: Beyonce, Brad Pitt, Jennifer Hudson, Ashton Kutcher, Jessica Simpson, and William Shatner!
Seriously, Jennifer only generated around 2% of the buzz, but it was mostly positive! Her ex-hubby? Well… the news isn't so hot for him!
Brad got a lot of ridicule for his short-lived stint as Chanel No. 5’s celebrity, and had the second highest share of buzz with 32% of the overall chatter. The bad part is that he had the second lowest Net Sentiment score (-7) and a Passion Intensity of 44.
But who was the most disliked celebrity endorser??
We're shocked! It was JENNIFER HUDSON! She generated the lowest Net Sentiment score (-12) as well as the lowest Passion Intensity score (16) — people just feel smothered by how many Weight Watchers commercials there are, and are tired of it! Ouch!
Oh, and if you're wondering, Beyonce had the highest buzz! She just had middle-of-the-road love, though!
[Image via WENN.]
Tags: beyonce, brad pitt, buzz, celebrity, commercials, endorsement, hate, jennifer aniston, jennifer hudson, love, products