The Game's peen is the gift that keeps giving!
After just a couple shirtless selfies posted to Instagram showing off his man meat, the rapper reportedly made a huge mark on underwear label Ethika's sales. Supposedly, the company saw an increase of more than 500% for the two styles after he sported them in those viral IG pics.
So why not do some good with all these sales, right?!
TMZ reports that the 36-year-old teamed up with the company to create a collection that will benefit the My Life rapper's charity, The Robin Hood Project. So for every pair of the undies sold, one will be donated to a homeless shelter.
What a fab idea!
You can take a look at the official designs for the project (below)!