The evolution has begun. For Starbucks, at least.
The popular chain has opened their first business venture that doesn't revolve around coffee. Evolution Fresh is a juice shop that caters to customers seeking products that will help them live a healthier lifestyle, as the president of Starbucks Channel Development said:
"Our customers are looking for a healthier lifestyle. Juice and nutrition is no longer a fad. It's a full-blown trend."
According to sources, the first shop has opened near Seattle in Bellevue, Washington and the menu features a variety of fresh squeezed juices, along with vegan and vegetarian food selections.
As you'll notice in the picture above, the shop has very little to do with Starbucks. In fact, the only mention of the biggest brand in coffee is a menu offering of Starbucks Pike Place Roast for $1.95. Despite the fact that Evolution Fresh will always be the younger sibling of Starbucks in our mind, the company believes their new health and wellness chain is "a brand concept that stands on its own."
One thing this place does have in common with the familiar coffee franchise is the signature price. One hand-crafted juice will cost your wallet $7.99. Will U give Starbucks' new juice a shot?