If you can't afford the ridiculously priced $400 Brazilian blowouts, you're in luck because the treatment is getting a lot more affordable!
This September the "Express Blowout" will be making its way into salons. The treatment will cost $100 with results lasting 4 to 6 weeks, compared to the $350 Keratin Complex Smoothing Therapy that lasts 3 to 4 months.
The VP of Marketing for the Express Blowout explains:
"We needed a faster service for the salons that can be performed in a lunch hour. The original needs a two- to three-hour window. We needed another service that was quicker and had a lower price point. The Express needs less product and utilizes a different silicone so it costs less for the salon, so they can charge less."
Salons are also developing their own affordable keratin protein infused products as well as companies like Garnier Fructis with prices ranging from $12 to $25.
Will U be trying any of these affordable frizz-free services/products???
[Image courtesy of WWD.]