He will appear in TV spots that show him knocking back a few brewskies, not realizing that the beer doesn't contain any alcohol.
The Dutch brewers Bavaria are hoping that the ads will give non-alcoholic bear a "cool" image and will help take over the top spot of non-alcoholic beer, currently held by Beck's Blue.
The ads are to be "humorous and great fun."
We're not exactly sure WHY Bavaria would choose Mickey's face (OF ALL THE FACES IN THE WORLD) to be their new spokesman, but if we had his face, we'd want to drink the real stuff!
[Image via WENN.]