After Vogue tried to show that dark skin is sexy, Vaseline had to go and do this!
The skincare company is playing into the idea in India that lighter skin is sexy by launching a skin-whitening application for Facebook to promote their new skin-lightening cream for men.
When downloaded, the new app will magically make users' skin in their profile pictures lighter.
The creators of the campaign, Omnicom, explain: "We started campaign advertising (for the application) from the second week of June and the response has been pretty phenomenal."
And how many of the responses have been positive!?