The starlet's line failed to sell, causing Emma to drastically mark down remaining inventory and halt further production of the line.
A source reveals:
"Emma was so disappointed, but even at knockdown prices, the clothes were still sitting on the shelves. She’s also stalled on plans to do more with Ferretti because she doesn’t have time."
We're sad to hear the line flopped, but we have a feeling that this won't be Emma's only stab at designing.
[Image courtesy of People Tree]