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JCPenney Sued Over New Logo!

Filed under: Legal MattersJCPenney

jcpenney-sued-by-hudson-and-broad-fair-and-square-campaign-logo.jpgJCPenney isn't playing fair when it comes to their new square logo, at least according to the design firm who created it.

On Wednesday visual merchandising and branding firm Hudson + Broad filed a $40 million lawsuit against the retailer alleging breach of contract and misappropriation of trade secrets over a Plexiglas LED square that was created for the "Fair and Square" campaign.

According to the suit, Hudson + Broad developed

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