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All tag results for 'fair and square'

JCPenney Sued Over New Logo!

Filed under: Legal MattersJCPenney

jcpenney-sued-by-hudson-and-broad-fair-and-square-campaign-logo.jpg

JCPenney isn't playing fair when it comes to their new square logo, at least according to the design firm who created it.

On Wednesday visual merchandising and branding firm Hudson + Broad filed a $40 million lawsuit against the retailer alleging breach of contract and misappropriation of trade secrets over a Plexiglas LED square that was created for the "Fair and Square" campaign.

According to the suit, Hudson + Broad developed

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