Fashion shows are usually accompanied by all sorts of music and fanfare, so why wouldn't viewing fashion lines online come with similar auditory accompaniment??
Well, now they can!
Zac Posen has teamed up with Spotify to give his fans a more personal experience when checking out his clothing — if you go to his Spotify page, each of his latest looks is paired with songs he was feeling while designing the outfit!!
What a FAB idea!
Posen's designs are placed where the album art is usually displayed, and if you like what you see you can click on the ensems for a closer view. AH-mazing, right??
This is the first time Spotify has partnered with a designer in this sort of capacity, but we hope to see more partnerships with other designers in the future!
Check out some screen captures to see what it looks like (below)!