Why are people so excited for this movie?? The first one didn't hold a candle to the original series!!
Pre-sale tickets for the May 27th premiere of Sex and the City 2 are already on sale - six weeks in advance! And it's already out-selling movies playing in theaters NOW!
According to Fandango spokesman Harry Medved:
"It was nearly 20% of our daily sales when it first went on sale, outpacing (new box office champ) 'Kick-Ass,' which was 17% of sales. We saw surprisingly strong advance ticket sales on the first one, with many female moviegoers buying tickets en masse, planning screening parties for groups of friends who were flying in from out of town."
Regal Theater's Marketing Head Dick Westerling agrees:
"Women across the country are anxious to plan events and activities related to their evening out to see the film, and they want confirmation that they have tickets. Based on our experience with the first film, this can become quite an elaborate and fun-filled evening. Aside from purchasing tickets to see the movie, they are already reserving limousines and making restaurant reservations."
We suppose we should never underestimate the middle aged housewive's undying need to feel fabulous! It's half the reason Twilight does so well, too.
Tags: dick westerling, fabulous, fandango, harry medved, kickass, marketing, middle aged women, pre-sale, premiere, regal cinemas, sex and the city 2, tickets, twilight