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The Company Formerly Known As Liz Claiborne Is Now Fifth & Pacific

Filed under: Business Blitz

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Out with the old and in with the new is Liz Clairborne's motto for 2012.

Starting in May, the company will ditch their name of 36 years and go by Fifth & Pacific. Claiborne CEO William L. McComb says the new name is a reflection of the company's New York and Los Angeles roots.

Along with the name change, Claiborne will change their stock ticker from LIZ to FNP in mid-May.

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