This is mayjah!
Celebuspawn and Twilight star Bryce Dallas Howard is the new face of Kate Spade, making her the first celebrity to ever appear in the brand's campaign.
So why the change?
Kate Spade president Deborah LLoyd explains:
"We’ve been looking for someone to have a partnership with, as opposed to a flirtation. We loved her, and that she grew up with the brand.…She’s not just a pretty face. She’s a multitalented woman, which represented the brand very well."
As for Bryce, she couldn't be more excited.
Ron Howard's daughter says of her new gig:
"The Kate Spade offer came up and I kind of lost my mind. There’s something about that brand that, from a young age, I really, really, really connected with. It was always the thing I wanted for Christmas…since I was 15 or 16. It represents a lifestyle that I always really loved.…It’s my first experience [in an ad campaign]. But I wouldn’t have been good otherwise.…It just would have been obvious if I weren’t into the brand."
Not bad for being a first-timer.
[Image courtesy of Kate Spade.]