We have some good news and some bad news.
The good news is that if you're like most people out there, you're not washing your jeans every time you wear them. And the CEO of Levi Strauss, Chip Bergh, wants you to know that's totally OK!
In fact, he claims that's how jeans are supposed to be worn. Who are we to argue with an expert, right??
The bad news is the way in which Chip decided to break this not-so-breaking news.
At a Fortune conference, he dropped a slightly horrifying tidbit about his own jeans, saying:
Tags: chip bergh, chris hemsworth, conference, fashion smashion, fortune, fortune conference, gifs, how often do jeans need to be washed, how often to wash jeans, jeans, levi strauss, levis, water preservation