Well we weren’t expecting this!
It seems like Brad Pitt’s Chanel ads have done exactly what they were meant to do: sell a ton of N°5 bottles!
Even though the commercial has been spoofed a ton of times, people are now calling it the “Brad Perfume” when they ask for it at department stores.
Tags: ad campaign, brad pitt, chanel, chanel no 5, fragrance sales, house of fraser, selina jones
We knew Justin Bieber's second fragrance was going to be another hit, but this is insane.
The fragrant folks at The Perfume Shop are happy to report they sell a bottle of Bieber's Girlfriend perfume every minute.
Tags: fragrance sales, girlfriend, girlfriend by justin bieber, girlfriend fragrance, justin bieber, michelle d vaz, someday, the perfume shop
Justin Bieber is on the fast track to having the biggest celebrity fragrance launch.
The title currently belongs to Beyonce's Heat, which saw $3 million in sales in the month following its debut. BUT Macy's thinks Bieber's Someday will knock that figure out of the park.
Executive VP of Merch, Muriel Gonzalez, predicts "This is going to be the biggest launch we’ve ever had."
Only time will tell, but we have a feeling she's probably right.
[Image via Ivan Nikolov/WENN.]
Tags: beyonce heat, bieber fragrance, celebrity fragrance, fragrance sales, justin bieber fragrance, someday by justin bieber