Valentine’s Day is all about LOVE!
And the British cosmetics company Lush aims to use the romantic holiday to show their support for gay rights and love equality through their thoughtful Valentine’s Day campaign.
The campaign is called “We Believe In Love”, and dayum right we support it!!
But as one might guess, anti-gay legislation in Russia prohibits the Russian branches of Lush from participating. UGH!!
However, the company is returning the snub by organizing an LGBT festival outside the Russian embassy in London on V-Day.
Lush’s head of campaigns Tamsin Omond released the following statement: