All tag results for 'gimmick'

Be wary of foods that are advertised as “low fat” or “low sugar”. It’s almost always an advertising gimmick. If it’s low fat, it’s typically high in sugar. If it’s low in sugar, it’s probably high in fat. Just because it’s advertised as being healthy, doesn’t make it healthy. Always read nutrition labels carefully.

- Personal Trainer Mike Donavanik, CSCS, CPT

Tags: advertising, food products, gimmick, healthy, low fat, low sugar, marketing, mike donavanik, nutrition, nutrition lables, personal trainer

Robert Rodriguez is a revolutionary!

…Actually, he's not, because Smell-o-Vision and AromaRama were gimmicks used to bring people into movie theaters back in the 50's, but he's reviving the technique.

That's right, folks. Robert Rodriguez will be introducing Aromascope with his upcoming August release Spy Kids: All the Time in the World in 4-D (above).

Here's what he had to say about his revival of the 50's gimmick:

Tags: 50s, advertising, aromarama, aromascope, axe shampoo, gimmick, robert rodriguez, scratch n sniff, smell, smellovision, spy kids, spy kids 4, spy kids all the time in the world in 4d

"Lady GaGa's got a great gimmick going. She plays it well in an era attracted to gimmicks."

- Larry King to Bazaar

[Images via WENN.]

Tags: bazaar, gimmick, quote