In an effort to garner the attention of fans who may have lost interest during the hiatus, Mad Men means business when it comes to their new ad campaign.
Take this one. Don Draper is looking at his reflection in a 1960s midtown retail store.
The show's founder, Matthew Weiner, calls it a "dreamlike image" that inspires visions of Giorgio de Chirico's mannequin work.
But the image placed on this ad provokes different thoughts to Mad Men fans — is Don really shopping for some PJs or is he shopping for his true self??
Weiner says all will be answered by the end of the season.
What do U think he's looking for???