People loooooooove their novelty foods!
We mean, nobody really has a use for ice cream that glows in the dark — but that hasn't stopped it from becoming a thing! A very EXPENSIVE thing!!
That's right, a British inventor and entrepreneur named Charlie Francis, founder of the Lick Me I'm Delicious ice cream company, has found a way to get your creamy cold treats to glow!
And it was easy: all he had to do was synthesize a protein that gives jellyfish their glow. No biggie!
Here's what he said about it: