When G-Star opened entered the Chinese market with the company's second flagship in 1996, they planted the seed for a 20% annual sales growth.
With that kind of financial encouragement, they plan on expanding their business all across China — 200 outlets in the country isn't enough.
G-Star RAW commercial director, Camiel Slaats, explains the direction the company's headed in:
Our growth has been very healthy from start to now. We are adding five to 15 shop-in-shops and monobrand stores per year, and we are now in all the main cities.
The Chinese consumer is getting more fashion-conscious, and there is a bigger group of Chinese consumers who are looking at fashion and denim products.
And they plan on continuing their 5-15 units for at least the next five years.
They also plan on building another flagship in Shanghai coming October. We're so excited for them!!