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Gucci Brothers Barred From Using Family Name To Hawk Handbags

Filed under: Fashion SmashionLegal MattersGucci

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Some families will never learn.

After years of being told they can’t use their family’s name to promote their private business ventures, the Guccis are still at it!

A court in Florence found brothers Alessandro and Guccio Gucci, the great-grandsons of Gucci founder Guccio Gucci, guilty of trademark infringement for "illegitimately" using

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Giorgio Gucci Goes To Washington

Filed under: Legal MattersPolitikGucci

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The grandson of Guccio Gucci made an appearance in Washington DC this week to support the two bills that would crack down on those producing and selling counterfeit goods.

At the Intellectual Property Rights in the Fashion Industry and Its Effects on Our Nation's Economy forum, Giorgio Gucci said:

"The people who are exploiting the work of others have no conscience. All women want nice things … so I understand how tempting it is … but any woman who carries a copy is hurting other women."

He also told the men in attendance that if they really loved their lady, they would buy them the real thing.

Ha!

[Image via Carrie Devorah/WENN.]

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Gucci Sues Over New Hotels!

Filed under: Legal MattersGucci

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Well that didn't take them very long.

Gucci has filed a lawsuit against Elisabetta Gucci, great-granddaughter to the fashion house's founder Guccio Gucci, after announcing she is opening a chain of hotels with the famous last name attached.

The fashion label is "seeking injunctive relief in order to protect its rights" and wants to "make clear that it has no relationship to Elisabetta Gucci Hotels and that it is not involved in any project whatsoever with Elisabetta Gucci Hotels".

The managing director of the hotels fired back saying:

"She cannot cancel her name or her background. If she has a famous name or a famous background, that's not her fault and we are not trying to use it as much."

While they make a valid point, we doubt anyone would have said a word about the new hotel if the Gucci name wasn't associated with it.

[Image via Abaca USA.]

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Gucci Hotel Coming To Dubai

Filed under: Fashion SmashionBusiness BlitzGucciArmani

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We hope Armani wasn't thinking he'd be the only fashionable hotel in Dubai.

Elisabetta Gucci, great granddaughter to Gucci founder Guccio Gucci, is making plans to open up a hotel in Dubai.

The furniture and interior designer's hotel will have no affiliation to the fashion label, but we're sure having the last name Gucci won't hurt when people are looking to stay at the 87-room luxury boutique hotel.

A room at the Eliabetta Gucci Hotel will cost anywhere between $400 to over $6,800 a night and is scheduled to open by the end of the year.

[Image via AP Images.]

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Gucci Goes Green

Filed under: Gucci

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It is the latest trend, after all.

Gucci has announced they will be getting more eco-friendly to decrease their impact on the environment. Part of their green initiative will include packaging made out of 100% FSC Certified recyclable paper as well as reducing their overall paper consumption.

Creative director Frida Giannini said of their hoping on the green bandwagon:

"This project proves that you sacrifice nothing creatively when working with environmentally friendly materials. The new packaging is very beautiful and evokes perfectly the combination of Gucci's values and the traditions for which it has become renowned since Guccio Gucci founded the company in Florence nearly 90 years ago. I believe we have a collective responsibility towards future generations to minimise our impact on the environment."

And those aren't the only changes. Gucci's in-store mannequins are also being replaced with an eco-friendly version designed by Frida.

Sounds like a great idea!

You can expect to see these new changes starting this month.

[Image via WENN.]

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