GUESS is prepping to launch, GUESS Girl, a new fragrance aimed at women in their early 20s.
Steve Mormoris, senior VP of global marketing at Coty Beauty said of the new fragrance:
"We were inspired by the 30th anniversary of Guess for this fourth launch with the brand. We wanted to create something that captured the fashion brand’s sex appeal and youthful spirit."
And that's exactly what they did for the campaign.
Like the name suggests, the Ellen von Unwerth-lensed ad is very girly, featuring the buxom Amber Heard in a curve-hugging pink sequin mini to match the scent's bottle.
The juice itself has strong floral notes, with hints of sandalwood and melon and will retail between $40 and $62 when it hits shelves in February.
We already know that it’s going to be wonderful and can’t wait to get a whiff!
[Image via Guess.]