Eco-friendly designer Yotam Solomon is doing his best to raise awareness about the environment, especially after what happened in the Gulf of Mexico this year.
His upcoming spring collection dubbed "Oil Spill" was inspired by the devastating BP oil spill, which he believes is "a major event in our decade and even century".
The 2011 collection includes a variety of heels, dresses and chic separates. Solomon has also pledged to donate a portion of sales to the Defenders of Wildlife and Natural Resources Defense Council for all the work they did in the Gulf.
In an effort to raise money to help clean the oil-ridden Gulf of Mexico, Kenneth Cole is launching a range of t-shirts.
The customizable tees will be available on the Kenneth Cole facebook page for $35, with 100% of the net profits going to Awareness, the Kenneth Cole Foundation to support the Gulf initiative. Shoppers can choose from 12 Kenneth-isms to put on their shirt including "I Clean Up Well".
Great idea! Hopefully more companies in the fashion industry will get involved in cleanup efforts.