And the saga continues!
Last night's episode of Skins will mark the last time an ad for Proactiv airs during its 10pm time slot on MTV, as the company has announced today that they will be the ninth major sponsor to pull out of the show!
Kendra Elliot, Vice President of Media for its manufacturer, Guthy-Renker, reveals:
"We have officially requested that MTV revise our traffic schedule so that Proactiv spots cease airing during Skins. As a direct marketer, our media buying strategy is programming agnostic. We work with the networks and buy across the broadcast day, vs. selecting specific shows. So, while our spots may air inside a particular program, it is not representative of our specific desire to support the programming and content of that particular show. MTV’s programming changes constantly and many of the shows are repeats."
By next week, this mess isn't going to have anything to air during commercial breaks! And they're already littered mostly with previews for Teen Mom 2!
Not a good sign!