Today it was announced the Queen of Pop and manager Guy Oseary will join together with Iconix Brands to form MG Icon, LLC. Under the name Madge will be churning out many fashion related projects.
Upon the announcement Madonna said "Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me."
The first project will be a junior's line called Material Girl. The younger line will include everything from apparel, footwear, handbags and accesories, with the possibility of expanding into beauty and fragrances.
Not surprisingly, Madonna's 13 year old daughter, Lourdes is the muse for the collection. Jeff Gennette, chief merchandising officer at Macy's explains: "Lourdes has an incredible sense of style and her point of view on fashion has definitely been an inspiration for the line".
Material Girl will be hitting 200 stores in August with the possibility of reaching 850 in the future. Price points for the line are actually very affordable, ranging from $12 to $40.
Aside from the Macy's line, MG Icon is expected to announce another collaboration with a designer label for a line of branded eyewear.
We can't wait to see what M and her team come up with!
[Image via Joseph Marzullo/WENN.]