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First Image From The Hangover 3 Marketing Campaign

Hangover 3 teaser logo

The Wolfpack is back on May 24, 2013!

Hangover: Part III is only in pre-production, but the marketing team is already getting fans pumped for another HIGHlarious adventure. The studio released a teaser image (above) which features a wolf howling — a reference to the group of friends that is Bradley Cooper, Ed Helms, Zach Galifianakis and that other guy Justin Bartha.

We know the boys are

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Warner Bros' Hangover Continues! Louis Vuitton Files Appeal

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Ugh.

We thought the legal battle between Louis Vuitton and Warner Bros. was over, but alas! we were wrong.

The French fashion house filed an appeal on Tuesday after their Hangover II "Lewis Vuitton" lawsuit was HIGHlariously shot down by a judge earlier this year.

Louis V originally asked for $580 million as well as the destruction of all copies of Hangover II (um, yeah right), and hope to get some sort of vindication against the Brothers Warner.

Good luck with that.

Guess we'll just have to wait and see what happens in the battle of LV vs. WB Round 3!

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Louis Vuitton Finally Responds To The Hangover 2 Case!

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Lewis, err, Louis Vuitton is finally speaking out about their failed attempt to sue Warner Bros.!

The fashion house said in a statement:

“We are deeply disappointed in the court’s decision. We remain committed to protecting our brand, and will remain vigilant in our efforts to prevent inappropriate and misleading use of our trademark for the benefit of our customers.”

Oh boo hoo! Go dry your eyes on a monogrammed towel.

And bee.tee.dub. shouldn't your customers know the difference between real and fakes?

Just sayin'.

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Louis Vuitton LOSES Hangover Legal War!

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It's done. It's FINALLY done!

The crazy legal war between Louis Vuitton and Warner Bros. is over and WB has come out as the victor.

As you'll recall, Vuitton was suing the film studio after a joke about their luggage "Lewis Vuitton" was made in the movie Hangover II.

The makers

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Louis Vuitton Gives Warner Bros A Bad Legal Hangover

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The legal drama in the fashion world never ends!

As we mentioned back in March, Warner Bros is dealing with a legal hangover of sorts for featuring a fake Louis Vuitton in The Hangover II without proper permission from the luxury brand.

The luxury fashion house retaliated by officially filing a grievance at a NY federal court this past Thursday, in hopes the judge sides with a verdict made by Judge Castel three weeks ago in a similar trademark infringement case against Hyundai.The similar trademark infringement occurred in a Superbowl 30 second spot which featured an LV inspired monogrammed basketball. Although the basketball was shown on camera for literally a second, it was long enough for the judge to rule in favor of the fashion house, ordering the Japanese automotive company to pay damages.

In the ruling, Judge Castel ruled in favor of the fashion line and said:

"The component elements of the Louis Vuitton Toile Monogram, and their overall effect, are virtually indistinguishable from Hyundai's stylized basketball design. Indeed, the brevity of the basketball's appearance in the 'Luxury' ad, totaling approximately one second, renders it more difficult to assess the minor differences between the Louis Vuitton marks and Hyundai's alterations. This similarity was intended by Hyundai."

He also concluded that because of the close similarity, a sophisticated consumer could easily assume the design in the commercial originated with Vuitton and rejected the automaker's First Amendment defense grounded on its argument the social implication was too broad.

A spokesperson for LV released a statement about the monumental decision and warned other copycats:

"As Judge Castel recently ruled in Louis Vuitton v. Hyundai, Louis Vuitton's 'aggressive' enforcement of its trademark rights and prompt action against those who misuse its trademarks are necessary concomitants of its exclusive rights in the brand."

Louis V is demanding that the studio delete the scene from any future releases AND that they receive a split of the film’s profits.

The studio continues to defend its right to use the luggage in the movie claiming the luggage was “artistically relevant” to the film and if there was ever any confusion it was only minor and is the responsibility of the company which produced the knockoff.

Like Hyundai, WB is also citing their First Amendment rights to reference trademarks.

Good luck with that!

Judging by LV's past history we're not surprised that this is turning out to be such a legal battle but seriously, isn't all this free press helping the line?!!

What do U think about this all? Is LV overacting?!!

[Image courtesy of Warner Bros.]

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