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Hasbro Is Finally Creating An Easy-Bake-Oven For Boys After Girl Petitioned!

Ever since the Easy-Bake-Oven was introduced in 1963, it was only geared toward girls.

But after a New Jersey eighth grader, McKenna Pope petitioned against the one-gender-based toy, Hasbro is now in the process of creating a boy's version of the oven!!

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Elmo Will Remain On The Shelves This Holiday Season, Despite His Puppet Master's Alleged Scandal!

hasbro-supports-elmo-despite-kevin-clash-scandal sesame street toys christmas

Ain't nothin' gonna break his stride! Nobody's gonna slow him down, oh-no!

He's got to keep on movin'!

We're talking about Elmo, of course! Moving off department store shelves!

And despite the Kevin Clash underage sex scandal(s) and his subsequent resignation from Sesame Street, toy conglomerate Hasbro hopes to sell as many little red dolls as possible this holiday season.

One Hasbro spokesperson admitted:

"Sesame Street and its wonderful characters have been entertaining and educating children and families for more than 40 years. We are confident that Elmo will remain an integral part of Sesame Street and that Sesame Street toys will continue to delight children for years to come."

We don't blame them for wanting to make money, obvi, it's what companies do.

But is it wise to continue marketing a children's product which will be forever associated with lewd acts against minors, however unfounded the scandal may eventually show itself to be??

With so much negative stigma attached to Elmo because of the allegations against the character's puppeteer, it's hard to imagine parents deciding on that toy.

Especially since they'll need to shell out $40 to get LOL Elmo, a.k.a. Tickle Me Elmo 2.0!!

Now it just seems like an awkward present for a kid to unwrap under their Christmas tree or Chanukah bush!

[Image via Josiah True/WENN.]

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Is Disney Buying Hasbro Next?

Filed under: Film FlickersDisneyBusiness Blitz

Did Pinky and the Brain just hijack Disney? Because it's taking over the world!

After buying LucasFilm for $4 billion, MTV says they have it "on good authority" that the third largest global media conglomerate is in talks to buy Hasbro too!

So far, Hollywood is only taking advantage of Transformers, G.I. Joe and Battleship, but the toy company also has dozens of other properties that have yet to be adapted into big screen adventures.

The big ones include

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The Brand New JEM Doll Is Coming To Comic-Con!

Filed under: TV NewsWacky, Tacky & TrueEtc.

jem-and-the-holograms-doll-comic-con-2012

This is OUTRAGEOUS news!

Truly, truly, truly OUTRAGEOUS!

Integrity Toys, AKA the company behind the Katy Perry's doll as well as the Disney princesses, has decided to go slightly retro with their latest addition to the High-End Collectible Fashion Doll Line, Jem and the Holograms!

Ch-ch-check out some photos of the doll based on the AH-MAZING '80s glam-rock cartoon, which will make its debut this year at 2012 Comic-Con (above)!

Alain Tremblay, the marketing director of Integrity Toys, Inc. explains:

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Universal Wins Legal Battle Over Straight-To-DVD Battleship Knockoff

American Battleship lawsuit settled

While Rihanna and Alexander Skarsgård have been busy fighting bad reviews aliens at sea in Battleship, Universal has been busy fighting a low-budget production company The Asylum in court over a straight-to-DVD knockoff.

The studio felt that the company's latest release, American Battleship, was titled to take advantage of their $30 million marketing campaign and the license they paid Hasbro a hefty sum for.

To avoid being taken to

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Rocawear Celebrates Battleship Release With A Capsule Collection

jay-z-rocawear-x-hasbro-battleship-capsule-collection.jpg

And the collaborations continue!

Jay-Z's Rocawear label is teaming up with Hasbro to launch a Battleship capsule collection.

The line of men’s and women’s tee shirts, polos and denim, fuses Battleship imagery with well known Jay-Z lyrics such as Show Me What You Got, 99 Problems and Bring ‘Em Out just to name a few.

We're LOLing so hard at the "99 problems but my ship ain't one". So punny!

The Battleship wares dive into Macy's and specialty stores

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One Direction Dolls Coming Soon To America!

One Direction Dolls America

Well, that didn't take long!

Remember how last week, we told you that Brit boy band One Direction had their own 12-inch plastic dolls, just not yet available in America?

Well U.S. Directioners, listen up!

Toy manufacturer Hasbro has officially teamed up with the boys of One Direction, announcing today plans for an ENTIRE 1D-centric toy and game line!

Chief marketing officer of Hasbro,John Frascotti says:

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