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True Blood hottie Alexander Skarsgard is now hawking suits for Hickey Freeman.
The sexy Swede will appear in the fall campaign, which was shot by photographer Annie Leibovitz, as part of the label's image overhaul.
Hickey Freeman's creative director Joseph Abboud explains:
"We want to attract the younger and younger-thinking customer. Hickey Freeman was much more traditional under the old regime. It lacked sex appeal."
Good choice with hiring ASkars. He's definitely got sex appeal!