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ASkars Makes Formal Wear Look Good

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Why hello there, handsome!

Another ad from Hickey Freeman's latest campaign featuring Alexander Skarsgard has surfaced, this time posing in a tux.

We like him dressed up.

Do U???

[Image courtesy of Hickey Freeman.]

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Alexander Skarsgard Poses For Hickey Freeman

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Yum!

True Blood hottie Alexander Skarsgard is now hawking suits for Hickey Freeman.

The sexy Swede will appear in the fall campaign, which was shot by photographer Annie Leibovitz, as part of the label's image overhaul.

Hickey Freeman's creative director Joseph Abboud explains:

"We want to attract the younger and younger-thinking customer. Hickey Freeman was much more traditional under the old regime. It lacked sex appeal."

Good choice with hiring ASkars. He's definitely got sex appeal!

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