Ooh la la!
Retired rugby player and LGBT rights activisit, Ben Cohen, led a flash mob of men and women stripping down in London to celebrate the Hilton HHonors Great Getaway promotion.
The promotion from the loyalty program for Hilton Worldwide’s 10 distinct hotel brands allows travelers to save up to 40 percent on stays between May 27 and September 5, 2011 at participating hotels. Going somewhere this summer? Click here to find out how to get a great deal on a hotel!
If not, just enjoy the view of Cohen's big arms and hairy pecs!
We're not sure what's sexier though. His shirtless athletic body or his compassion for worldwide equality?
We think more companies should pay Ben to strip down! LOLz!
[Image via Getty Images.]