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Eva Longoria To Launch Second Fragrance — On HSN!

Eva Longorias New Fragrance EVAmour By Eva Longoria

Who knew Eva Longoria was so business savvy?!

The Desperate Housewife is launching a follow-up to her debut fragrance Eva by Eva Longoria at the end of this month exclusively on HSN.

Eva says her sophomore scent EVAmour by Eva Longoria sets a different mood:

"You have different fragrances for different moods. If you are feeling seductive and sophisticated, wanting to go out and make a bolder statement, you wear [EVAmour]. If you are working around other people in an office, [Eva by Eva Longoria] might be more appropriate.”

Eva will launch EVAmour, retailing for $45 on HSN March 29 with five hours programming.

We're excited to get a whiff of EVAmour, but can't help but wonder…what do U think about Eva's decision to sell her perfume on TV?

Will U be buying??

[Image via WWD.]

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Kelly Ripa Creates Reality Show Competition For Female Entrepreneurs

Filed under: Kelly RipaReality TV

kelly ripa launches homemade millionaire on tlc

Love it!

TLC has joined Home Shopping Network and Kelly Ripa and Mark Consuelo's Milojo Productions to premiere Homemade Millionaire on November 19th, a six-part series that give female entrepreneurs the opportunity to have their innovative ideas sold on-air through HSN.

Kelly and Mark said:

“We are super excited to be working with TLC and HSN on this project. We’re sent so many innovative products from women every day, and to be able to help them get into the marketplace is a dream come true for us. These inventors have worked so hard in this show. We’re beyond proud of them.”

The inventors will endure a series of tasks to ready their products for consumers. Kelly will coach these women along the way with business experts, Wendy Robbins and Ed Evangelista.

"Homemade Millionaire provides an opportunity to those ‘kitchen-table inventors’ to get their creative ideas out to the masses,” said Nancy Daniels, TLC’s SVP of Production and Development. "We are thrilled to be partnering with Kelly and Milojo Productions, and believe HSN is the perfect outlet for these hard-working women to showcase their inventions.”

Inneresting.

[Image via WENN.]

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QVC Says Ciao Italia!

Filed under: TV NewsBusiness Blitz

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Italians can now shop from the comfort of their couch because QVC officially launched in Italy on Friday.

The home shopping network will be available in 18 million homes, bringing their global reach to 200 MILLION.

Dayum!

QVC's CEO Mike George said in a statement: "Italian maybe a new international language for QVC but shopping is the international language."

So true.

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Sneak Peek At Bedding By Nate

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It's nothing revolutionary, but still cute.

Oprah's favorite decorator Nate Berkus is giving us a sneak peak at his bedding for Home Shopping Network.

CLICK HERE to catch a glimpse!!

Thoughts???

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