Because they aren't just going to suck this up!
The makers of Hoover, as in the vacuum, have announced that they are pulling their advertising from ABC in response to their decision to cancel the longtime running soaps, All My Children and One Life to Live. Furthermore, the company is so steamed that the network has cancelled their stories that they've decided to start a campaign to save them. Yesterday, Hoover's VP of marketing Brian Kirkendall posted on the company's Facebook page (because our generation really LIKES domesticity) the following statement:
I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.
In fact, we will discontinue our advertising with ABC this Friday, 4/22. We're making every attempt to pull our spots from these programs sooner.
Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.
We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.
Thank you for standing up for what matters to you! We need more of that in this world.
Vice President of Marketing
While we're just as disappointed as the next person to see Susan Lucci take her final bow, we have a hard time seeing this campaign gaining any momentum. Besides, the deed has been done! The money's going elsewhere. There's really nothing left to do to save the show. We're sorry, but its true.
But good for you for standing up for what you believe in. Bravo to you and yours for acknowledging the network's egregious decision. Now, let's hope it is to your benefit. Do you have new advertisers lined up?