In the band's latest video for Hurts Like Heaven, we get to see Coldplay's comic book character Mylo Xyloto in all his renegade alien action (above)!
The cartoon in this video, AND the album of the same name, are all part of a multi-media collaboration project between Coldplay and famed director/writer Mark Osbourne, and while we're not SUPER big on the actual Hurt Like Heaven tune, we are loving this alien adventure story!
We wonder if this video comes straight from the Mylo Xyloto comic books, the first issue of which will be released February 2013?
We can't wait to get our hands on that comic and totally geek out for an hour or two! We wanna see if Coldplay are as good at constructing a fantastical, science fiction universe as they are at creating ear-pleasing songs!