Nobody liked Michael Vick for a loooong time after he got caught making dogs fight to the death, and some would argue that it STILL hasn't been long enough!
He HAS changed a lot of minds about him, though — through what we've seen as reform and a sincere effort to change his ways. Did you know that he didn't do it on his own, though?
Like any good sports player, he was coached… and he paid a hefty sum for it! We're talking $111k+ for an elite crisis management team to re-brand him!
According to the source (and court docs), here's how Sitrick & Company went about making Vick the likable person we see today (for most):