The folks at Benetton are back on good terms with the big guy upstairs now that they've settled their dispute with the Vatican.
In case you forgot, Pope Benedict sicked his legal team on Benetton last year over an ad that showed His Holiness kissing Imam Ahmed Mohamed el-Tayeb.
Now, almost 6 months later, both parties have
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Well that certainly didn't take long!
The Vatican is raising hell over Benetton's new UNHATE Foundation campaign, specifically the ad that shows Pope Benedict kissing Imam Ahmed Mohamed el-Tayeb.
On Thursday the Vatican released a statement saying their lawyers in Italy and around the world will "take the proper legal measures" to stop the distribution of the unauthorized photo, even in the media.
The statement adds:
"This is a grave lack of respect for the pope, an offense against the sentiments of the faithful and a clear example of how advertising can violate elementary rules of respect for people in order to attract attention through provocation."
Benetton has since removed the ad from their website and issued their own statement and apologized to those who were offended.
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This will certainly get people talking!
Benetton has released their new UNHATE Foundation campaign that shows world leaders like Barack Obama and the Pope locking lips with other famous figureheads.
The foundation hopes posting these images "on the walls of locations symbolic of the desperately-needed peace process" like Tel Aviv, New York, Rome, Milan and Paris will contribute to the creation of a new culture of tolerance and to combat hatred.
What do U think of these images? Thought provoking or another attempt of shockvertisng???
Tags: angela merkel, barack obama, benetton, benjamin netanyahu, hu jintao, hugo chavez, imam ahmed mohamed el-tayeb, kim jong-il, lee myung-bak, mahmoud abbas, nicolas sarkozy, pope benedict