This is so crazy!
Myspace made the announcement today that they will be 'mashing up' with Facebook, which is a new feature that will allow Myspace users to create a personalized stream of entertainment content, via the information in their Facebook profiles!
Myspace CEO Mike Jones explains:
“We are thrilled to further our collaboration with Facebook through Mashup with Facebook. This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream. The stream is one of our most popular features on Myspace, and it is now delivering an even richer entertainment experience of relevant content for our users to enjoy. I’m particularly excited because so many people will be able to have the immediate satisfaction of enjoying their own entertainment program that they have customized themselves as well as connecting to all their passions and to the Myspace community at large.”
Dan Rose, VP of Partnerships and Platform Marketing on Facebook, continues:
“Sharing entertainment and music interests is part of many of our friendships, online and off. Myspace is giving people an easy way to bring their favorite bands, celebrities and movies from Facebook to create a personalized experience on Myspace from the start.”
Some of the many new features will include:
* Facebook “likes” and “interests” are matched to relevant Myspace topic pages, profiles, video programming and other content in entertainment categories such as, music, celebrities, TV, and movies
* Tailored recommendations of new topic pages and profiles are surfaced in real-time to enable discovery of new entertainment experiences and greater customization
* Subscriptions to a broad array of entertainment programming, including originals, exclusives and content from around the Web are automatically enabled based on personal preferences and settings
* Passionate fans within the Myspace community are connected through “friending” and “following” features of Myspace topic pages and profiles
Check out the instructorial video (above) to see how you can do it to your profile!
This is a pretty brilliant plan, we have to admit!
Dare we say that it could save Myspace from its current status as the elephant graveyard of the internet?
We'll have to wait and see!
What do U think?? Will U mash-up your Facebook and Myspace profiles? Do U even still have a Myspace profile??
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Tags: ceo, dan rose, details, facebook, features, instruction, mash up, merge, mike jones, myspace, partnerships and platform marketing, vice president, video