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Jay-Z Joins Forces With Duracell To Endorse The Powermat

Filed under: JAY-ZBusiness Blitz

Jay-Z Trust Duracell

Jay-Z is prepping his daughter's college fund and has signed a deal to be the face and voice of the Duracell Powermat JV, while acting as an investment partner as well.

The company behind the powermat technology says they picked him because "Jay-Z is power personified."

The rapper, on the other hand, says he is endorsing the product because he believes it is the technology of the future, explaining:

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QuickFit Tip Of The Day

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Don’t let yourself get thirsty! When you’re thirsty, it often means that you’re hungry. Invest in a cute water bottle and fill her up!

- Kitchen conscious food lover, Caitlin Cooks

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Discovery Channel Plans To Invest Even More Money Into OWN


Seems like OWN is costing a lot more than previously planned!

Despite the fact that the new network will not be making a profit in its first year, sources say that parent company Discovery Communications will have to shell out an additional $50 million to invest in longer-term programming.

Twenty-four new shows will be slated to launch later this year, which will help boost the ratings.

CEO David Zaslav has faith in Oprah Winfrey's network saying that viewership has been up by 30% compared to a year ago, before OWN replaced the Discovery Health channel. Besides having strong deals with advertisers, he adds, "we have one of the best brands in media and a very engaged Oprah."

We still have faith in OWN and believe that it has the potential to become a great network. Besides, dontcha think ratings will go through the roof with the new Rosie O'Donnell show??

What do U think of OWN's programming??

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Lady GaGa Is A Restauranteur!

Filed under: Lady GaGaBusiness Blitz


Lady GaGa can now officially add restauranteur to her ever-growing list of accomplishments, because she and her parents have become investors in their favorite Upper West Side Italian eatery, Vince & Eddie's!

Owner Peter Dee explains:

"They were customers, and they approached us. We have done some promotions with her in the past."

We imagine that this is a very win-win situation for both parties!

[Image via WENN.]

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