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This PAR-TAY was poppin'!

The "urban graduate-inspired" line, Argyleculture, founded by Russell Simmons and designed by HMX Group and Joseph Abboud recently launched on Thursday at Lil Charlie's in NYC, and everyone at the function was going HAM over the new digs.

Celebs in attendance included Mr. Simmons, Kimora Lee Simmons, Angela Simmons, AJ Calloway, Boris Kodjoe, Taraji P. Henson, David Rosenberg, stylist Jason Bolden, Teairra Marie and Emily B with DJ Cassidy spinning the tunes for the event.

Mr. Simmons' 2012 menswear line is focused on hip hop culture, the fashion conscious man and represents modern Americans.

And if you're just dying to know where to get the collection, check out the Argyleculture website HERE! It will available at Macy’s in the Fall, Belk stores and online.

Will U be rocking Argyleculture gear?!?

Check out the stars partying up at the affair (below)!

[Images courtesy of Johnny Nuñez.]

Tags: aj calloway, angela simmons, argyleculture 2012 menswear collection, belk, boris kodjoe, david rosenberg, dj cassidy, emily b, hmx group, jason bolden, joseph abboud, kimora lee simmons, lil charlies, macys, russell simmons, taraji p henson, teairra marie