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Beyoncé Casts Model With Muscular Dystrophy For New Formation Merch Campaign!

Filed under: Fashion SmashionBeyonceInspirationModels

Jillian Mercado is an inspiration!

This is so inspiring!

It was revealed on Wednesday that Beyoncé snagged Jillian Mercado, a fashion blogger turned model with muscular dystrophy, to be one of three pretty posers for the new Formation merch on her site!

Related: Major Modeling Agency Signs First Male Plus-Size Model!

In case you don't remember, the 28-year-old famously starred in Diesel's campaign a couple years back, and has since signed with IMG Models.

Which is why it's so exciting to see Bey embrace her for the new pics!

Jillian even shared the news to Instagram, captioning one shot from the site:

"OK LADIES now let's get in FORMATION! So BEYond excited to finally announce that I'm on the official @beyonce website!!! A special shout out to Queen Bee herself and the amazing team behind it 👑"


Take a look at the rest of her beautiful campaign in the gallery (above)!

[Image via Shop Beyoncé/WENN.]

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Diesel Features Model With Muscular Dystrophy In Their Latest Campaign! Get Her Inspiring Story!

Get the inspiring scoop about a Diesel model with muscular dystrophy!

Beauty is everywhere!

The modeling industry has often been criticized for touting almost inhuman standards of beauty, but that’s all changing now.

Late last year a gorgeous cross-eyed model was featured on the front of Pop magazine, early this year Aerie started advertising lingerie using real, un-photoshopped models, and now Jillian Mercado, a fashion blogger with muscular dystrophy, is starring in Diesel’s "We Are Connected" campaign!

This development is SO encouraging — it delivers the powerful message that we are all unique, and things that may have once been seen as flaws in the modeling industry are now seen as beauty marks.

Which they absolutely are!

Jillian was recently a guest on the Today Show, where she got to explain her story a little further. She said of the shoot:

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