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Jockey Skips The Supermodels & Enlists ‘Everyday Heroes’ To 'Show ‘Em What’s Underneath' In Empowering New Campaign!

Jockey's inspiring new campaign is here!

While some brands go raunchy, Jockey is going a different route for their latest underwear campaign, "Show ‘Em What's Underneath."

The label announced on Thursday that their new ads would be celebrating real people by showcasing three "everyday heroes": Lisa Cusimano (above), a firefighter, Chris Van Etten, a Marine veteran, and Michael Cottone, an adoptive father.

Related: Kendall Jenner Stars In Calvin Klein's Raunchiest Campaign Yet

Matthew Waller, senior manager of corporate communications and brand partnerships at Jockey, dished in a statement on the empowering new campaign:

"This new campaign celebrates the spirit of individuality – people's true colors, hidden talents, guts, crazy ideas, big secrets and the gifts that make them truly unique. The Show 'Em What's Underneath campaign encourages everyone to be comfortable with themselves – imperfections and all."

This trio truly is so inspiring!

And after seeing the pics, we think Lisa, Chris, and Michael really slayed it! Make sure to ch-ch-check them out in the gallery (above) and in their mini spotlights (below):

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Jenny McCarthy Gets Personal With Donnie Wahlberg’s Privates & Buys His Undies!!

jenny mccarthy donnie wahlberg lead

Nothing says "new relationship" like a new pair of underwear!

Jenny McCarthy may have become famous for being topless (and bottomless in Playboy), but recently the new host of The View was skivvy shopping in her hometown, Chicago — for herself AND New Kid boyfy, Donnie Wahlberg!

Jenny scoured the Jockey store at the Fashion Outlets of Chicago in the ‘burbs to find just the right intimate apparel for her and Donnie to take off wear, all while chatting about her younger days and her future. Says a source:

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Jon Hamm's Penis Is In BIG Demand — By Underwear Companies

Filed under: Fashion SmashionJon Hamm

jon hamm penis wanted by jockey and fruit of the loom

We saw this one cumming coming!

After it was revealed that Jon Hamm's penis was causing some problems in the Mad Men costume department due to its, uh, size, and his preference for going commando, it seems now that underwear companies are vying for the actor's attention to get a piece of the sausage.

Brands like Fruit of the Loom and Jockey have reached out to the Hammbone, asking him to be the crotch face of their line of men's undies.

And, in return, he'll get free underwear for life. FOR LIFE.

A rep for Jockey says:

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Rachel Zoe Puts Her Seal Of Approval On Jockey Intimates


Jockey has dipped their pretty little hands into some fashionable undies!

Rachel Zoe teamed up with the underwear company earlier this year to promote and curate Must Have, a chic collection of underwear that is comfortable and fabulous.

Zoe believes having the right undergarments is essential

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Tim Tebow Is Not Baring His Skivvies For Jockey

Filed under: Fashion SmashionZportz


Jockey spokesman Tim Tebow is sticking to his fully clothed guns!

Earlier this year the New York Jets quarterback said he wouldn't be stripping down to his tighty whities for the brand, and he wasn't lying.

Last week Tim hosted the "Hot City Cool Down" fashion show in Orlando, but instead of strutting his stuff on the catwalk, he simply emceed the event in a Jockey T-shirt and jeans.

Tebow said of his decision:

"For me, it’s not about walking down the runway in just my underwear. I’m really trying to represent Jockey in the right way. They do things with class, and I want to do the same. I just focus on telling people what I like."


Until he changes his mind, let's hope Tebow fumbles out of his clothes on the football field! Ha!

[Image via AP Images.]

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Katie Walsh Is Highest Placing Female Jockey EVA!

Filed under: ZportzInspirationHorses


This is one giant gallop for women everywhere!

In a sport dominated by diminutive men, Katie Walsh dominated the headlines at the Grand National hunt horse race in Liverpool this past weekend.

The 27 year old jockey placed

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2012 Hot Jockeys Calendar

Filed under: Photos!Horses

2012 Thoroughbred Racing Jockeys Calendar


12 real life horse-racing jockeys — 7 of whom are slated to ride in the Kentucky Derby — shed their shirts for an upcoming "2012 Thoroughbred Racing Jockeys" calendar.

We've never really thought of horse jockeys as sex symbols before (sorry Toby McGuire). But these pics have opened our eyes!

Click HERE to buy.

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