NBC is pretty smart for teaming up with Nascar and snagging their plentiful fans!
Nascar and NBC are working together to develop The Crew, which is a drama about a family of brothers on a NASCAR racing team who lead very different lives, but must band together to win races and be #1.
The show is being developed by Heroes writer/producer Joe Pokaski, as well as Scott Stuber, a producer at NBC Universal.
The major difference between this project and NASCAR-themed TV projects in the past is that NBC is actually working on the show with Nascar. They're currently talking with the company to gain the rights to all of their names, logos, tracks, and race footage.
We're not the biggest of Nascar enthusiasts ourselves, but we'd imagine there must be boatloads of Nascar fans out there who are jumping for joy about this announcement!