The singer's creative director Jenke-Ahmed Tailly dished to the New York Times:
"The album is a musical gumbo of everything BeyoncÃ© likes. Each song really has a different personality so we decided to do the cover like an editorial for a magazine, with each song having its own style. It was important to BeyoncÃ© that the choice of clothing not be about the brand but about the quality of the work."
Beyonce ended up choosing a Alexandre Vauthier fur stole for the cover and purple Maxime Simoens dress for the deluxe version.
Other designers Queen B showcases inside the booklet includes Julien FourniÃ© daisy dukes and a yellow bodysuit by fashion student Leah Rae.
We like her new fashion direction! It's unexpected and refreshing!