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Taylor Swift Is Getting Scent-ual Again

Filed under: Taylor SwiftFragranz!

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She's back and smells more enchanting than ever!

Taylor Swift is prepping for the release of her sophomore fragrance, Wonderstruck Enchanted!

Scheduled for a September release, the sequel to Wonderstruck can only be described as a fragrant romance.

Taylor said of her second scent

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Justin Bieber's Launching Fragrance #2 Next Week!

Filed under: Justin BieberAd CampaignsFragranz!

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We knew Justin Bieber would launch a second fragrance, but we had no idea it would be this soon!

Next week, the FiFi Award winner will introduce Girlfriend, the followup to his record-breaking debut fragrance Someday.

So far no word on the price or what Biebs' Girlfriend smells like, but we do know this: fans will never let it go.

Sorry, couldn't resist!

[Image courtesy of WSJ.]

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Macy's Expects HUGE Sales From Bieber's Debut Fragrance

Filed under: BeyonceBusiness BlitzJustin BieberFragranz!Macy's

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Justin Bieber is on the fast track to having the biggest celebrity fragrance launch.

The title currently belongs to Beyonce's Heat, which saw $3 million in sales in the month following its debut. BUT Macy's thinks Bieber's Someday will knock that figure out of the park.

Executive VP of Merch, Muriel Gonzalez, predicts "This is going to be the biggest launch we’ve ever had."

Only time will tell, but we have a feeling she's probably right.

[Image via Ivan Nikolov/WENN.]

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Justin Bieber's Fragrance Commercial Debuts!

Filed under: GleeJustin BieberAd CampaignsFragranz!

If you were counting down the hours until Justin Bieber's fragrance commercial debuted after the Glee season finale STOP!

The 30 second ad for Someday leaked onto the web and you can watch here, now.

Enjoy!!

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EXCLUSIVE! Justin Bieber's Fragrance Ad Revealed!

Filed under: Exclusives!GleeJustin BieberAd CampaignsFragranz!

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As we mentioned last week, Justin Bieber is launching his first ever female fragrance and now we have an exclusive first look at the ad for Someday.

The ad (above) will start popping up in magazines next month and Justin's commercial is debuting tonight after the season finale of Glee!

And if that wasn't enough, limited edition fan exclusives of the fragrance will be available for purchase on May 24th at www.JUSTINBIEBERSOMEDAY.com.

If you can't snag a limited edition, Someday is scheduled to roll into all fine department stores in June.

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