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So Bittersweet — Hugh Hefner Celebrates 90th Birthday One Day After Brother Keith's Death

Filed under: PlayboySad SadFamilyHugh HefnerInstagram

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It's been a tough few days for Hugh Hefner.

The Playboy mogul's brother Keith passed away at 87 years old on Friday, after a long battle with cancer.

Related: Merle Haggard Passes Away On His 79th Birthday

Then, on Saturday, Hugh celebrated his 90th birthday — a feat, to be sure, but not exactly an easy one with his brother's passing.

Hef commemorated both on Instagram, and the man of few words shared poignant pics with very little else (below):

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Hugh Hefner's Younger Brother Keith Passes Away At 87 — Just One Day Before Hef's Birthday

Filed under: R.I.P.PlayboyKendra WilkinsonSad SadTwitterHugh Hefner

hugh hefner brother dead

Tragedy has struck Hugh Hefner's household the day before his birthday.

On Friday, it was revealed that the Playboy founder's younger brother Keith has passed away. He was 87 years old.

Sources have told TMZ that the Girls Next Door guest star had been battling cancer and passed away Friday morning. Although, it is unclear if Keith's sickness is the direct cause to his tragic passing.

Related: Merle Haggard Passes Away On His 79th Birthday

In case you forgot, the younger Hefner brother was a longtime executive for the Playboy brand and even handled the training and recruiting for the famous bunnies. It's reported that he can even be credited for creating the iconic "bunny dip". Wow!

Those close to Hugh have already taken to Twitter to mourn the media mogul's flesh and blood. Hugh's ex Kendra Wilkinson recently shared:

Our thoughts are with the Hefner family during this particularly trying time.

[Image via WENN.]

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