Well, it looks like that strategy was counter-productive.
The View got hit where it hurts — in the piggy bank — when a few sponsors pulled their ads after host Joy Behar began cracking jokes about Miss Colorado's decision to wear scrubs and deliver a monologue about being a nurse during this year's Miss America pageant.
To get back on everyone's good side, the show decided to invite a bunch of nurses on the panel program to prove to audiences — and advertisers — everywhere just how much they love RNs!
Too bad it didn't work.
Three more companies have yanked their commercials during the show's slot, including Party City, Snuggle, and McCormick spices.
They join Johnson & Johnson and Eggland's Best, who paused their promotions on Thursday.
The spice corporation took to Facebook to explain its decision to back out of advertising during The View, writing: