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Behind The Scenes Pics From The Material Girl Fall Campaign

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Check out these awesome behind the scenes pics of Kelly Osbourne and Lola shooting the fall campaign for Material Girl!

The campaign was shot all over New York City and look! Madonna even stopped by for a photo op.

Are U liking the clothes for Fall???

[Images courtesy of Iconix.]

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Material Girl Takes On New York City For Fall

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That was fast.

Kelly Osbourne's fall ads for Material Girl are out and we're liking it — a lot!

The new campaign styled by Lola was shot in different parts of New York City to reflect the different sides of the "Material Girl".

Compared to the spring campaign, Kelly looks much more relaxed and natural.

We can also tell Kelly and Lola get along really well, which is something we didn't see with Taylor Momsen.

U like???

[Images courtesy of Iconix.]

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A Sneak Peek At The Fall Material Girl Campaign

As we mentioned before, Kelly Osbourne signed on for a second season as the face of Material Girl and even though the campaign hasn't leaked we DO have a behind the scenes look.

In the clip (above) Kelly O and Lola talk fashion (obvi) while giving glimpses of what we can expect from the fall collection.

Check it out!

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Kelly O Strikes A Pose In Times Square

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Exciting!

Yesterday in New York City, Kelly Osbourne was hard at work shooting the fall campaign for Material Girl.

The photo shoot started off in Times Square, but eventually moved to the top of building 55 stories high.

Wowsa!

We're dying to see how that turned out.

[Image via Ramey Pix.]

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Madonna & Lola M.I.A. At LA's Material Girl Launch

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Kelly Osbourne was all by her lonesome at the Material Girl launch in El Lay.

For the Thursday night event held at the Beverly Center, Kelly represented MG by wearing the latest threads from the line and white chunky heels.

Wonder why Madonna and Lola couldn't make it out???

[Image via FayesVision/WENN.]

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Kelly O Flaunts Her Slim Figure

Filed under: Kelly OsbournePhotos!

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After losing 50 pounds in 18 months, Kelly Osbourne is finally happy with herself.

But even though she's all smiles now, that wasn't the case for much of her life.

The Material Girl, who proudly shows off her new figure in the latest issue of OK magazine, opened up to the tabloid about her incredible transformation.

Here are some HIGHlights:

Is looking this good the best revenge?
I used to open a newspaper and see “Ozzy Osbourne’s Beached Whale of a Daughter” or something like that. I would be like, “I hate myself, I hate my life, I want to die.” To see that and know the entire country is at breakfast reading it, it’s horrible. So to do this now is the best.

How have you changed?
I grew up a lot. I believe that every human being has to go through things to find out who they really are and what they want. Life isn’t easy. You have to make mistakes and learn from them.

What would you have said a few years ago if someone told you you’d be doing fashion and bikini photo shoots?
That they’re lying! Even now, it’s still kind of “wow.” I thought people would see me like that forever. And just to see how things have changed in that one year, it’s kind of incredible.

Now that you can wear designer clothes, is it exciting?
It’s a dream come true. The thing is, I was never fat. There is real-world large and then there is Hollywood large, which is a size 6. That’s not fat!

Do you want to be a role model?
I do, but it’s not a role I necessarily like because I could do something that could disappoint someone, and knowing that you disappointed someone sucks. With those young girls out there who do look up to me, that can be scary. But when someone sends a Tweet like “I just want to let you know that you make me feel comfortable being me,” that’s really nice.

What is the best thing you bought recently?
Everything! The fact that I could wear a midriff top… I couldn’t believe it! Everything feels good to wear now.

How do you feel about becoming the new spokesperson for Madonna and Lourdes Leon’s Material Girl line?
Lourdes is a really smart girl. I love the way she dresses, so [having them ask me] was a really big compliment.

Proud of you, girl!

Keep up the good work!

[Images courtesy of OK!]

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Lola Welcomes Kelly O To The Material Girl Fam

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Madonna's daughter Lola has been blogging up a storm!

Her latest entry is dedicated to Kelly Osbourne, the new face of Material Girl.

Lola writes:

I just wanted to take UNO MOMENTO to tell you guys about the new campaign that we just shot for MG, it's lookin sooooo VAIR GUT!! It's spring wear: lots of florals, high waisted skirts and shorts, midriffs and boxy tops. ALSO! MG was recently launched in Canada at "The Bay" so that's awesome and I know a lot of you guys were looking forward to ZAT.

AAAAAAAAANNNNNND we have a new face of MG, she's extremely inspiring, she's totally cool and she has MAD good style…it's the fabulous Kelly Osbourne!!!! I had such a fun time styling her at the shoot and I hope you guys all like the new campaign. Be sure to checkout the new spring collection coming soon!!!

Love, Lola

Aww, how sweet!

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