Their latest attempt to recapture the magic of Rebecca Black. (FYI - It's still not working!)
It seems the Ark Music Factory hasn't learned from it's mistakes and is STILL trying to make a mega-super-awesome-cha-ching act of some poor, young "artists" who want to be the next Miley Cyrus and Justin Bieber. Their latest act, Kelsey and Jack, just released their first video, Hold Me (above) and like the rest of Ark's acts, they're nothing to write about.
True, tween girls would probably really adore this Jack kid, with his surfer smile and Edward Cullen haircut. And yes, this Kelsey chick has some potential to sell crappy clothes to the masses of 9-14 girls who are searching for a new idol. But the thing is … they can't sing! There's enough autotune in this video to make Lil' Wayne cringe and cover his ears. And the song? Atrocious!
Oh, and don't even get us started on Jack "playing the guitar." Waste of a perfectly good instrument!
Still, if we are placing blame and getting these kids' hopes up, than the fault lies with those parents of theirs. At the end of the day, if they don't make it big, their dreams are dash and Ark Music is $2,000+ richer. So really, who is the fool in all this!