Golden Globes Sponsor L'Oréal Demands Women Be Asked More Than Just 'Who Are You Wearing?' On The Red Carpet!
What a beautiful idea!
That's because a new L'Oréal marketing campaign called #WorthSaying is pushing red carpet interviewers to ask female celebrities more than just who they're wearing.
Similar to last year's Oscar hashtag #AskHerMore, the beauty company wants women — including brand ambassadors Julianne Moore, Freida Pinto, and Eva Longoria — to point out that they're more than just their looks.
L'Oreal Paris president Karen Fondu spoke to AdWeek about the awards show change, saying: