The Backstreet Boys Are All Rockstars In A Swedish Warehouse? They're Totally Lager Than Life In This Overseas Commercial!
The Backstreet Boys are certainly Larger Than Life in Sweden!
Or in Swedish terms, Lager Than Life. LOLz!
The hit boy band was featured in a commercial for a Swedish warehouse where they were paid a whopping $750k to sing their hit song with a few tweaks, thus Lager Than Life was created.
But what exactly does the Swedish word 'lager' translate to?
Warehouse — because they're in a warehouse, singing for a warehouse commercial, so that makes total sense, right?
The whole thing is kind of out of place, but hey, the guys still got it! Ha!
Ch-ch-check out their Swedish-fied hit, Lager than Life (above)!