This sounds like a good idea. Sort of.
Latisse had decided to give away free trials of its lash growing treatment to the first 10,000 people who make a donation to the Make-A-Wish Foundation.
Beginning today, if you're among the first 10,000 to donate at least $20 or more, you'll receive a certificate for the pricey eye lash grower which retails for about $120.
But with all the side effects Latisse could cause, you might be better off just donating and skipping out on receiving your free trial. Hah!
Signed on to help the campaign is Kathy Ireland, Bobbi Thomas, and Dancing With the Stars Chelsie Hightower. Kathy reveals about the initiative:
"Our family has been connected to a family through the Make-A-Wish Foundation for 16 years, and we've seen how this organization changes peoples' lives."
And even better, Allergan, which owns Latisse, will double each donation made through the Latisse Challenge until the end of October with a maximum donation of $250,000.
To learn more about the charity and donate, check out LatisseWishesChallenge.com.
Tags: charity, donate, donation, latisse, side effects