The show's official title is Fashion Star and will be hosted by Elle "The Body" Macpherson.
Producer Ben Silverman said the prime-time program will "introduce would-be designers — not of high-end fashion in the manner of “Project Runway,” but creators of fashion lines that might include bathing suits or lingerie, or surf wear and jeans".
He added "retail buyers would be involved in selecting the winning designs" and "each week viewers will be able to go online and buy the designs created by the contestants, even the losing ones".
And even though there's no New York Fashion Week presentation like Project Runway, the grand prize is equally as enticing: a multimillion-dollar contract to place a new fashion line in top retail stores.
This show sounds a lot better than Bravo's The Fashion Show and Launch My Line, don't cha think?
[Image via Ramey Pix.]